A/B testing will help you pinpoint which version of your email campaigns is the most effective. Adding one or two emojis to your email subject line can help your email stand out in people’s crowded inboxes. Firstly some plain text emails fair better at getting through spam filters than HTML emails. Experiment around with the number and type of images you’re including. Including a CTA in the body of your email is pretty much essential if you want your emails to perform well. That’s why I want to share some testing ideas that have worked for me in the past when searching for additional ways to test and move the needle for my email program. If your brand doesn’t lend itself to using emojis, then it’s probably best to try the other items on this list. Shorter emails have the possibility of holding people’s attention better and giving subscribers the opportunity to read through everything before something else distracts them and they lose interest in your email. Try using a first name as your friendly from to see if your recipients open your emails more. Check … Obviously your subject line should be based on what the email itself is about, but that … Pick a few of the ones you like and think are worthwhile testing and test them thoroughly. Receiving fewer emails can lead to better open rates and engagement on the emails you do send. the. Conversely, sending only one email a month, or even less frequently, might not be enough to keep your list engaged. Read: What Day Should You Be Sending Your Email in 2018? Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. Of course the whole anatomy of the email can be tested. As you can see there is so much more to explore! Personalization. You can keep your email content to that you already know the recipient will be interested in.
In general, it’s best to keep the colors so that they’re consistent with your brand. (2020), Effective Automation and Email tactics to increase webinar attendance, The Complete Overview to Crisis Email Marketing and the Coronavirus, Soft sell (benefits) versus hard sell (buy now), Tell the CEO that he cannot write a lame intro this time, Pricing and discount variations (10% off versus 10 dollars off), Add odd-shaped arrows and writing to highlight important parts, Upsell based on previous products purchased, Offer a trial or test membership / purchase, Balance of content in email versus landing page, Feature one product versus multiple products, A flash sale; how long should your redeem time be. Not all of these ideas will be relevant to your business. We use these for advertising and analytics purposes. Normally, if this is sent from a brand, it will most often be the name of the brand (ex. Although you can absolutely A/B test your emails based on sending days and hours, try to avoid sending variants at different times: you won’t know if the changes were caused by the time or the email content. Have you ever received an email campaign and you thought “Wow, this is really great!” ?
While we believe it’s important to not be misleading (previously discussed here), on our end, we’ve found for one particular email, our users significantly prefer seeing “Matt from SendGrid” over just “SendGrid” for our friendly from. But no one recipient is the same, so segmenting your email list will help keep engagement rates high.
For example, how do your openers within the past 30 days react to your email vs. those who haven’t opened in 30, but did within 60? Do you simply say ‘kind regards’ or ‘thank you’? Try this strategy at your own risk :). So I often get asked for examples of good email split tests. So if you’re already personalizing what you send to your email list, then it’s not as worthwhile testing generic emails. For example, while I was working on the email team on a daily deals website with an older subscriber base, we found that we saw our best results on weekends early in the morning. Keeping this in mind, there is room to test different names. Here’s a list of email testing ideas for you to try in your future email campaigns: Chances are that you’re either sending your email out the same regular time or are sending it out whenever you’ve got it ready. Using A/B tests helps you choose whether a regular or personalized subject line works better for your email.
So if you’re currently blasting emails out every day or two, try pulling back to only one a week.
Top ideas to reactivate your email list and re-engage your subscribers, What is AMP for Email? Adding a sense of urgency to your emails can help capture people’s attention and get them to take up your offer before it’s too late. If you’re not already personalizing your emails by using the subscriber’s first name instead of a generic ‘Dear Customer’, then it’s time to test using dynamic content. Basic CTAs in email marketing include “read more here” and “visit our site” with links through to your website. The sender name is the name your recipients see in their inbox of who sent the email. What Day Should You Be Sending Your Email in 2018? 5 A/B testing ideas for your email marketing 1. If you tend to send emails that are filled with many different points you’re wanting to convey, then try limiting yourself to a single point to make. Pick the day and time you think generates the best opens and clicks and send an email only at this time for a few weeks.
The only way to know for sure whether a navigation bar in your email header is good or bad for your email marketing is to test it and look at the data. Try and think of new ways to include that insight as you are creating your emails, and then test the impact! The second idea can be a different idea or a variation of idea 1. Subject line and preheader text.
Although not a true A/B test, by giving resends a try, you can see what incremental value you can achieve, along with what price you have to pay for re-emailing your users. For example, will a subject line that includes someone’s first name result in a higher open rate? The challenge is to get the most engaging result rich email possible. Sometimes this is simply because marketers have run out of ideas for things to test (you can only A/B test your subject lines so many times!). This is one thing you definitely want to be keeping fresh. Your Essential Guide to Choosing the Best Font for Email Marketing, (E-mails will be sent from this address by default).
To avoid distracting from the content of your email, place the links in your footer. Most email clients now support emojis in emails. If done well this could lead to more opens and conversions, the only way to find out is to test it on a few emails. Subscribe, because To see if your subscribers respond to embedded videos in your emails in the same way, try including a video in a few emails and see what the results are. Do you write your emails in first person or third person? This last idea is a bit different and may not be right for every situation, but resending your email may be effective in some situations. You could try adding a more unique farewell at the end of your email that suits your business better. Better ones would include well designed buttons that stand out and are visually appealing.
Given the content of your email, and the traits of the people on your list, how different emails perform on different days will often not be the same. That way you’ll gain much better insights than trying to test as many factors as you can. Tips to Keep Email Out of the Spam Folder. Airbnb), though it has been a popular tactic for brands to add an individual’s name here to add a pinch of personalization in. Emails will either have a single point to get across to the recipient, or multiple points. Sign up to get our latest blog posts in your inbox. It could even land your emails in the spam folder. And what can you do with it?
Econsultancy research suggests that there are only a few email split tests that are often done by marketers… which is a shame seeing there is so much more to explore. Whichever one you are currently sending, it worth testing the opposite to see how your readers will react. Then move onto a different time and see if that yields any different results. When he's not planning and scheduling campaigns, he's out filming skateboarding, or hanging with his girlfriend eating Ben & Jerry's (he highly recommends Americone Dream flavor).
There are ways around this with multivariate testing, but for most marketers an email campaign won’t generate enough results for multivariate tests to have statistical significance. Do you address your subscribers in second person with pronouns such as you, your, ect.